DORNBRACHT EXHIBITION

High-end luxury products need high-end luxury exhibitions. Unique design need to meet individual requirements.

PROJECT: EXHIBITION

TIME: 2021 (DIMPLOMA YEAR 2, SEMESTER 2)

SITE LOCATION

SITE INTRODUCTION

The site is located at National Gallery Singapore.

Entrances to The Gallery are located at Coleman Street and Parliament Lane.

No parking space is available in The Gallery for this event. The nearest car parks are located at the Parliament House, the Adelphis, Funan Mall and Treasury.

Vehicle drop- off point is located at the entrance along Coleman Street.

Nearest taxi stands are located at The Adelphi and Supreme Court.

CHOOSEN SITE

As Dorn Bracht is a luxury and unique brand, so the site must show these features. The DBS exhibition place is a place which is as large as possible and the site is quite and not opening, which is a good place for target customers. However, DBS exhibition place is too large for the site, so, the chosen site is located at the west part of the whole space because it is the entrance of the place. Luxury is well shown with dark colors surrounded the site, which can cater to consumers and also fit the products.

The company, with headquarters in Iserlohn, Germany, was founded in 1950 and today is internationally active with its product portfolio in more than 125 markets.

Dornbracht is a leading specialist for superior designer fittings and accessories for bathrooms, spas and kitchens.